There is a lot of who haa it seems over Carefree’s new ads in Australia. I personally think the ads are great. It is time to stop this being some dirty little secret women have and remember half the world has periods. And a good deal of those people use tampons.
Unless we stop making this sort of thing something to be kept in the ‘don’t discuss’ box girls will continue to be in exactly the positions you see some of these girls in the ads.
I personally have experienced, and been mortified, by leakage showing through my clothing. I certainly have dropped one or two tampons in full view of strangers, and I know exactly how that young lady felt sitting there wondering: “Shoving that…up there.” And saying that the young gymnast is GROSS…please…what female has not had to deal with pads slip sliding away.
I remember when I got my periods. No-one had ever discussed any part of that with me, so I thought I was dying. Seriously…I did. Everything I discovered about menstrual cycles, and how to deal with them was done the hard way…through trial and error. I tried very hard to make sure The Daughter had ALL the information she needed, but not all girls get the info from trusted sources.
I must be missing something here because I fail to see what is sooooo graphic about these ads. As for the young lady who GOOGLED where to put it. It is not a dig at womens’ intelligence. It is exactly what someone would do who hasn’t had the talk, who doesn’t know.
There was also comment about Carefree being disrespectful to women who experience period pain. Come on. People please. These ads are a humerous look at situations young women find themselves in. It is hardly Carefree’s place to advise women on what they should be doing regarding pain.
I did take heart from the comments from young women saying it was great to see that what they experienced was common to women all around them.
I guess I do not understand why people are quick to say this is either offensive or crass. It is an ad campaign. With humour. Meant to be targeted at young women who find it all a bit embarrassing. Letting them know that others are going through the same thing. It is not trying to address world hunger, endometriosis, PCOS, adenomyosi, conception difficulties, erectile dysfunction, 1980’s fashion, 1980’s hair or whether Monsanto should be shut down before it kills us and the planet.
All things some of these people should maybe worry about a bit more than an ad campaign…if you want my opinion.
And just to end on a high note…